Poetic Collective

Co-founder / Designer / Developer (2013 – 2022)

Poetic Collective is today one of the biggest skateboarding businesses based in Sweden. Founded in 2013 by me and my brother Tom Botwid, it combines influences from the art world with a Scandinavian design language to create a new kind of skateboard brand identity. 

My roles have been many, from designing the visual identity and filming skateboarding, to developing both customer facing and b2b webshops as well as working with factories to bring product designs from prototyping all the way through production and delivery.

Please Don’t Leave Me

Founder / Designer / Developer  2020 – Present

Started just two years ago, Please Don’t Leave Me is a clothing brand making everyday wears made in Europe from 100% recycled materials. 

For the brand I have sourced materials and manufacturing partners, as well as created and implemented the visual design language in both digital platforms as well as physical products.


Norrsken Foundation

Videographer / Designer / Developer 2017 – 2018

At Norrsken I acted as an inhouse content producer, switching between making videos and conducting interviews and photographing, to designing and developing integrations with event management systems with visitor-facing online platforms.

Selection of freelance work

BRUXX Arkitektur

Developer / Animation (2022)

New site development and logo animation at


Designer / Developer (2022)

Design and development of the company portfolio at

Artists Book Archive Malmö 

Photography / Design / Development (2021)

Photography, design and development of an art archive at

BUFF Filmfestival Malmö

Designer / Developer (2022)

Complete redesign and development of the festival website at, as well as promotional video work.

Bronx Wheels

Designer (2021)

Logo redesign and wheel collection design

First Skate Shop

Designer (2021)

Logo design

Vans skateboarding

Music production (2020)

Original music production for the Vans Scandinavia video Nordic Light.

Smörgåsboard Skate Film Festival

Web Developer (2020)

Development of festival website at

Regionmuseet i Kristianstad

Videographer (2019)

Documentary film about Stockholm Skate Nation for the traveling exhibition Skate 2019

Skate Nation

Designer / Developer (2020)

Redesign and development of the skate nation website at

Videographer (2020)

Filming and editing of Skate Nation campaign video for more inclusive skateboarding

Side projects 

Click here to save the world 

Just before the pandemic, I, together with fellow filmmaker Peter Johansson, set out to document some of these characters in our city of Malmö. The project, Alla Känner Alla, ended up as a small video portrait catalog of some of the city’s well known faces.

Click here to save the world 

Developed in response to the refugee crisis first hitting Europe in 2015, “Click here to save the world” is a different take on a donation campaign. After its launch, the website received an incredible amount of visitors and as well interest from press, as from the UNHCR.

What should I call my…

One of the trickiest parts of starting something new is figuring our what to call it. What should I call my is a typography tool that quickly lets you try out naming ideas to get a feel for what works.


Hyper Island

2015 – 2017

Digital Media Creative 


2014 – 2015

Graphic Design