Co-founder / Designer / Developer (2013 – 2022)
Poetic Collective is today one of the biggest skateboarding businesses based in Sweden. Founded in 2013 by me and my brother Tom Botwid, it combines influences from the art world with a Scandinavian design language to create a new kind of skateboard brand identity.
My roles have been many, from designing the visual identity and filming skateboarding, to developing both customer facing and b2b webshops as well as working with factories to bring product designs from prototyping all the way through production and delivery.
Please Don’t Leave Me
Founder / Designer / Developer 2020 – Present
Started just two years ago, Please Don’t Leave Me is a clothing brand making everyday wears made in Europe from 100% recycled materials.
For the brand I have sourced materials and manufacturing partners, as well as created and implemented the visual design language in both digital platforms as well as physical products.
Videographer / Designer / Developer 2017 – 2018
At Norrsken I acted as an inhouse content producer, switching between making videos and conducting interviews and photographing, to designing and developing integrations with event management systems with visitor-facing online platforms.
Selection of freelance work
Developer / Animation (2022)
New site development and logo animation at bruxx.se.
Designer / Developer (2022)
Design and development of the company portfolio at emerging.earth.
Artists Book Archive Malmö
Photography / Design / Development (2021)
Photography, design and development of an art archive at artistsbooksarchivemalmo.se
BUFF Filmfestival Malmö
Designer / Developer (2022)
Complete redesign and development of the festival website at buff.se.
Logo redesign and wheel collection design
First Skate Shop
Music production (2020)
Original music production for the Vans Scandinavia video Nordic Light.
Smörgåsboard Skate Film Festival
Web Developer (2020)
Development of festival website at smorgasboard.se.
Regionmuseet i Kristianstad
Documentary film about Stockholm Skate Nation for the traveling exhibition Skate 2019
Designer / Developer (2020)
Redesign and development of the skate nation website at skatenation.se.
Filming and editing of Skate Nation campaign video for more inclusive skateboarding
Click here to save the world
Developed in response to the refugee crisis first hitting Europe in 2015, “Click here to save the world” is a different take on a donation campaign. After its launch, the website received an incredible amount of visitors and as well interest from press, as from the UNHCR.
What should I call my…
One of the trickiest parts of starting something new is figuring our what to call it. What should I call my is a typography tool that quickly lets you try out naming ideas to get a feel for what works.
2015 – 2017
Digital Media Creative
2014 – 2015