Hi, I’m Paul.
I create things that make you feel something.
I believe feeling is what triggers us, motivates us, and ultimately what changes us. I work with visual design, web, video, music and anything else that excites me.

Visual design

Poetic Collective

Co-founder / Designer / Developer

Starting ten years ago as a project among friends and family, Poetic Collective is now one of the biggest skateboard brands in Europe with retailers all around the world.

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Please Don’t Leave Me

Founder / Designer

Building the concept and visual identity for a sustainable clothing brand from the ground up. Please Don’t Leave Me makes high quality everyday wears, all manufactured in Europe from 100% recycled materials.

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Click Here To Save The World

Concept / Development / Design

As a cynical take on a donation campaign, this site was given a personality and taught to mistrusts its users intentions. Developed in response to the refugee crisis first hitting Europe in 2015.

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What Should I Call My…

Concept / Design / Development

One of the trickiest parts of starting something new is figuring our what to call it. What should I call my is a typography tool that quickly lets you try out naming ideas to get a feel for what works.

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Skate Nation

Camera / Editing / Music

When Sayed, Mohsen, and Hazrat first arrived to Sweden as refugees, they knew nothing about skateboarding, now it’s an important part of their lives. Short documentary for Skate 2019, a traveling exhibition by Regionmuseet i Kristianstad.

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Concept / Camera / Editing / Music

Putting skateboarding on a pedestal. In collaboration with Moderna Museet, this video was shot in their main exhibition hall in Malmö.

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Anything else that excites me