Hi, I’m Paul.
I create things that make you feel something.
I believe feeling is what triggers us, motivates us, and ultimately what changes us. I work with visual design, web, video, music and anything else that excites me.
Co-founder / Designer / Developer
Starting ten years ago as a project among friends and family, Poetic Collective is now one of the biggest skateboard brands in Europe with retailers all around the world.
Please Don’t Leave Me
Founder / Designer
Building the concept and visual identity for a sustainable clothing brand from the ground up. Please Don’t Leave Me makes high quality everyday wears, all manufactured in Europe from 100% recycled materials.
First Skate ShopLogo design
Alla Känner AllaConcept and visual identity
Bronx Wheels EuropeLogo and collection design
Click Here To Save The World
Concept / Development / Design
As a cynical take on a donation campaign, this site was given a personality and taught to mistrusts its users intentions. Developed in response to the refugee crisis first hitting Europe in 2015.
What Should I Call My…
Concept / Design / Development
One of the trickiest parts of starting something new is figuring our what to call it. What should I call my is a typography tool that quickly lets you try out naming ideas to get a feel for what works.
BRUXX ArkitekturWebsite development and animation
Artists’ Book Archive MalmöBuilding an online catalog of artist books
EmergingWeb design and development
Camera / Editing / Music
When Sayed, Mohsen, and Hazrat first arrived to Sweden as refugees, they knew nothing about skateboarding, now it’s an important part of their lives. Short documentary for Skate 2019, a traveling exhibition by Regionmuseet i Kristianstad.
Concept / Camera / Editing / Music
Putting skateboarding on a pedestal. In collaboration with Moderna Museet, this video was shot in their main exhibition hall in Malmö.
The Karaoke GuyVideo portrait for Alla Känner Alla
The making of a SweetheartVideo portrait for Please Don’t Leave Me
Good Ideas Don’t Get Put Out EasilyShort promotional video for Norrsken Foundation