I’m Paul.

I create things to feel something.
I think feeling is what triggers us, motivates us, and ultimately what changes us. I make videos, websites, music and anything else that excites me.

Feel free to poke around, or write me an email.


Good Ideas

filming / editing

Short promotional video for Norrsken Foundation.


filming / editing / music

Capturing skateboarding inside of an empty museum. A collaboration between the Museum Of Modern Art in Malmö, Sweden and skateboarding brand Poetic Collective.


Place Mag, Berlin
Kingpin, UK

Now Clap

concept / filming / editing / voice over

Short promotional video announcing a partnership between Norrsken Foundation and Nordic Capital.

On Land – Poetic Collective x Levi’s Skateboarding

filming / editing / music

Skateboarding video shot entirely in Stockholm in the spring of 2018. A collaboration between Poetic Collective and Levi’s Skateboarding.

Transworld Skateboarding, US

Norrsken x Leaps by Bayer

concept / filming / editing

Short promotional video announcing partnership between Norrsken Foundation and Leaps by Bayer.


filming / editing / music

Attempting to visualise the lines drawn by skateboarders in their movements, as paint strokes on a canvas. For Poetic Collective.


filming / editing / music

Promotional skate video for brand Poetic Collective. Exploring the connections between architecture, skateboarding and the co-creation of the city.

Place Mag, Berlin


Click here to save the world

concept / web development / design / copy

Developed in response to the refugee crisis first hitting Europe in 2015. The idea was to do a different take on a donation campaign, giving the website a personality, and having it mistrust its users intentions.

Created together with Caroline Dagsköld.

Konbini, France
Westfälische Nachrichten, Germany
WEPOST Magazine, France

What should I call my…

concept / web development / design

Typography tool to quickly visualise how different words look like in various fonts and styles to assess how they might work as a name for a project, brand or concept.

Time Together

web development

Application page for Time Together, a contemporary art project about tattooing by Argentinian artist Julim Rosa.

Poetic Collective

web development / design / custom wordpress theme

Website for Poetic Collective, a Swedish skateboarding and clothing company.

Folding Poetry

concept / web development / design

‘Folding Poetry’ is a website dedicated to blindfolded collective creation. Collaborating on poetry completely randomly, together with complete strangers. A side project of mine.


For the past years, I've run a company together with my brother called Poetic Collective.

It's a skateboard and clothing brand focused on mixing the skateboarding world with the art world, to see what comes out on the other side. Together we develop concepts, design skateboards and clothing collections, produce videos and build the visual identity.

Poetic Collective Winter 18

product design / web development / graphic design

Web catalog for the Poetic Collection Winter 2018 collection.

Poetic Collective Context collection

product design / graphic design

Catalog for the Poetic Collective autumn/winter 2017 collection.

Poetic Collective Minimalism Collection

product design / graphic design

Catalog for the Poetic Collective Minimalism collection spring/summer 2017.

Poetic Collective FW 16

product design / graphic design

Product and catalog design for Poetic Collective autumn/winter collection.


Video soundtracks

instrumentals / sound production

These are some of the soundtracks I’ve created for various video projects throughout the years.