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Bronx Wheels Europe – Paul Botwid

Bronx Wheels Europe

Brand redesign and skateboard wheel collection for
German based skateboard brand Bronx Wheels.

The brands past identity had catered towards young skateboarders, now they wanted a new design language that would give them more credibility amongst an older audience.

Old

New

The client felt that the old design was quite busy and wanted something understated. The wordmark and symbol were also did not share a common theme. My redesign borrowed the wing concept form the old symbol and turned it into a more minimal wordmark and symbol.

Extracts from the Bronx Wheels Spring 2022 catalog

Download the full Bronx Wheels Catalog – Spring 22

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