Brand redesign and skateboard wheel collection for
German based skateboard brand Bronx Wheels.
The brands past identity had catered towards young skateboarders, now they wanted a new design language that would give them more credibility amongst an older audience.
Old
![](https://makesmefeel.com/wp-content/uploads/2022/08/old-wordmark-1024x731-1.png)
![](https://makesmefeel.com/wp-content/uploads/2022/08/old-symbol-1024x731-1.png)
New
The client felt that the old design was quite busy and wanted something understated. The wordmark and symbol were also did not share a common theme. My redesign borrowed the wing concept form the old symbol and turned it into a more minimal wordmark and symbol.
Extracts from the Bronx Wheels Spring 2022 catalog
![](https://makesmefeel.com/wp-content/uploads/2022/08/color-collection.jpg)
![](https://makesmefeel.com/wp-content/uploads/2022/08/color-wheels.jpg)
![](https://makesmefeel.com/wp-content/uploads/2022/08/bronx-catalog-monument.jpg)
![](https://makesmefeel.com/wp-content/uploads/2022/08/caps.jpg)